Attracting and retaining talent
Employer Branding
In today’s job market, a targeted investment in employer branding is essential for positioning yourself as an attractive employer. A strong and authentic employer brand not only enhances employee retention and company culture but also provides a significant advantage in the competition for highly qualified talent. Effectively shape your employer brand for long-term business success—we’re here to support you!
Where do you currently stand?
Are you looking to evaluate your employer brand or existing recruiting processes and define a strategic direction for your employer branding? Would you like to refine your employer brand and enhance its attractiveness? Or do you already have concrete ideas based on your employer branding strategy, such as redesigning your career page, and are in need of an implementation partner?
Regardless of your current stage, we offer comprehensive support for sustainable employer branding. From consulting and strategy development to execution, we customize our approach to meet your specific needs and circumstances.
Our Portfolio
p78 as a Trusted Partner
At the heart of everything we do is people. As an innovative HR/IT services and consulting firm, we’re dedicated to enhancing the employee and candidate experience across the entire employee lifecycle. With a team of HR experts, employer branding specialists, web designers, and developers, we understand exactly what it takes to build a strong employer brand and craft an effective employer branding strategy.
When it comes to creating custom career websites—from concept and design through to implementation—we always take a holistic approach. We not only align with your strategy but also ensure key elements like UX design best practices and accessibility are fully integrated.
Our Service Portfolio in Detail
- Target Group & Persona Definition
- Touchpoint Definition / Touchpoint Map
- Competitive, Benchmark, Labor Market, and Trend Analysis
- Analysis & Definition of the Value Catalogue
- Development of the Employer Value Proposition (EVP)
- Development of Various Employer Branding Campaigns for Offline and Online Media
- Management and Distribution of the Campaign Across Multiple Channels
- Communication Strategy and Concept
- Development of Visual Language, Tone of Voice, and Content
- Design Guidelines
- Translating the Employer Brand into Online and Offline Media
- Concept Development for Career Websites and Job Portals, Aligning with Corporate Design and Employer Branding Strategy
- Design of Website Layouts (Mobile/Desktop)
- Content Creation (including Copywriting, Photoshoots, and Image Editing)
- Tailored Development and Implementation of Career Websites/Job Portals with a Focus on Responsiveness, User Experience, and Accessibility
Your perfect starting point
Your Contact Person
Ludwig Wartlsteiner
Teamlead HR Strategy & Transformation
Phone +49 89 / 46 13 23-27
E-Mail hello@projekt0708.com
