Labor market intelligence for your recruiting
p78 Market IQ
Understanding the job market – steering recruiting strategically
With p78 Market IQ, you can analyze the current labor market situation – from demand and content structures to regional, national, or global developments. The solution provides big data insights and intelligent additional features that allow you to compare portals, regions, and competitors in a targeted way and align your recruiting strategy based on data. The result: clear visibility of opportunities, reduced scatter losses, and measurable competitive advantages.
Added value for your recruiting
You plan campaigns where your target groups are actually active and significantly reduce scatter losses. Historical comparisons and synonym/industry enrichments increase the accuracy of your analyses and make trends visible at an early stage. This creates reliable channel strategies, better briefings for departments, and a measurable advantage in the competition for talent.
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Overview of functions
Job market monitoring: Continuous observation of seasonal fluctuations, regional distributions, and changes over time.
Market analysis by dimensions:
Demand (number of job postings)
Content (categorization by profession, education, location, company)
Extensions (job/industry synonyms, company data)
Geography (local, regional, global)
Salaries (comparisons across different industries)
Platform & channel strategy: Retrieve the number of postings per position and break them down by job boards, regions, or employers – identify where your target role is actually being advertised and allocate budgets accordingly.
Competitor analysis: Compare current and past job postings – identify patterns, optimize timing, and sharpen positioning.
Job alerts: Set up notifications for new, relevant market signals.
Integration & technology: Add-on product for SAP SuccessFactors Recruiting; developed in cooperation with Textkernel, implemented on SAP Cloud Platform with Jobfeed; accessible directly from the SAP system.
Challenge
Without reliable market transparency, channel choices are often made based on experience or gut feeling: budgets get lost in unsuitable portals, target groups are missed regionally, and competitors become visible more quickly. In addition, historical benchmarks are often lacking to reliably identify demand peaks, seasonality, or content trends. The result is unnecessary scatter losses and missed opportunities in both active and passive sourcing.
Our solution:
p78 Market IQ consolidates job market data, enriches it semantically, and makes it immediately actionable through clear dashboards. At a glance, you can see where which roles appear in what quantity, how they are described, and who is competing for the same talent – including temporal and regional breakdowns. Alerts proactively keep your team up to date, enabling you to make budget- and channel-relevant decisions faster and with greater precision.
